Before India’s economic reforms in the early 1990s, the government set high tariffs on imported cars and auto parts. This protected local carmakers, like Hindustan Motors, known for its “
Ambassador” model, from foreign competition. With fewer competitors, local companies had little reason to improve their designs or production methods. As a result, the Ambassador’s design stayed nearly the same for decades and fell behind in safety, efficiency, and comfort compared to global standards.
When India lowered tariffs and allowed foreign companies like Suzuki, Hyundai, and Honda to produce cars locally, competition increased. This pushed domestic carmakers to modernize. Consumers gained more choices, better prices, and higher-quality vehicles.